Rebranding
A brand ready for what comes next.
Outgrown your brand? A rebrand brings how you look and sound back in line with where your business actually is, and where it is heading, without losing the recognition you have built.
In short
A rebrand realigns your positioning and visual identity with where your business stands today. It covers logo, colours, typography and tone of voice, and it starts with what you stand for rather than with a new logo. Most rebrands run four to eight weeks, and we roll the result out across your website in the same project.
What you get
An honest look first
We go through your current brand and say plainly what still works, what has aged badly and what was never really yours.
Positioning before pixels
A rebrand that starts with a logo is decoration. We start with what you stand for and who you are speaking to.
A new identity
Logo, colours, typography and tone of voice, rebuilt around the sharper positioning and made to hold up everywhere.
Rolled out properly
Website, print and social, all moved over in one consistent step, so nobody is left looking at the old you.
When a rebrand is the smart move
When your brand no longer matches your ambition, when your audience has shifted, or when the whole thing simply looks older than the work you deliver. A good rebrand is not a break with the past. It is a deliberate step forward that brings your existing customers along and makes you easier to choose for the new ones.
Starting from scratch instead? See brand identity design →Frequently asked questions
- When is it time for a rebrand?
- When your brand no longer matches what you actually do, when it looks dated next to competitors, or when every channel shows a slightly different version of you.
- Is a rebrand more than a new logo?
- Yes. A logo is the smallest part. The work sits in the positioning underneath it: what you stand for, who you serve and how you sound. The visuals follow from that.
- Will I lose the recognition I have built up?
- Not if it is handled carefully. We build on the parts of your brand that already carry value and rebuild only what no longer fits, so existing customers still recognise you.
- How long does a rebrand take?
- Typically four to eight weeks for the brand itself, depending on scope. Rolling it out across a website adds to that, and we usually plan both together.
Ready to grow your brand online?
Tell us about your project. We are happy to think along, no strings attached.
No obligation. Jamey gets back to you within one working day.
Rather talk it through first? Message us or call Jamey on 06 40866279.